Sugary Business Trip to London and Birmingham

While Chris was in Naples, I took a little trip of my own to England with my Slikkepotten partner, Katrine, for my first ever business trip! I tell you, there was something surreal about flying to London on a business trip for a company that I own. Life takes you to crazy places, that’s for sure.

The purpose of the trip was two-fold: 1. Take a 2-day cake-specific business class from The Business of Baking and 2: Go to the Cake International convention in Birmingham.

The Business of Baking class was probably the best thing we’ve done for our business all year. By this point Slikkepotten had been open 9 months and we were both completely exhausted and very burned out. I was personally at the point where if I never made another cake again it would be too soon and just the smell of chocolate cake would make my stomach curl (although the latter was probably primarily due to pregnancy…) The class was run by Michelle Green, who is a former bakery owner in Australia who now runs a popular cake industry blog by the same name and Sharon Wee of Sharon Wee Creations, who is a pretty famous cake decorator in the cake world.

In contrast to most cake blogs that focus on tutorials and techniques for decorating cakes, Michelle strictly writes about how to run the business side of making cakes. Katrine and I had been following her posts for a year at this point and her advice proved to be essential to the successful start-up of our company! By this point though, we desperately needed further help  because clearly how things were going weren’t sustainable for us or our families (multiple 80 hour work weeks in a row, anyone?). So, when we found out Michelle and Sharon were coming to London to host their very first international class we jumped on the opportunity.

It was an amazing two days! We learned loads about how to truly run a successful baking business including things like pricing our cakes correctly, managing schedules, dealing with customers, marketing ourselves, getting good systems in place, etc. It was fantastic to interact with other bakers who were all in the same boat as we were and to realize that the problems we were dealing with as a company were pretty universal to the industry. We found out we were actually doing pretty ok for ourselves :) We were able to take what we learned in the class and make some important and much-needed changes in how we run our company. It is definitely still a work in progress and I can’t say it’s even close to where we want it to be yet, but things have been set in motion that will hopefully help us be able to work better hours, have better customer service, spend more time with our families and run a more efficient company. Oh, and to pay ourselves a salary. That will hopefully happen soon :) Thanks so much Michelle and Sharon!

 

We spent two full days in London doing the class and then hopped a train to Birmingham for the Cake International convention. No time for sightseeing!

Cake International was awesome. We went specifically to find new vendors and new products to stock in our shop and get a heads up on upcoming trends (Norway is about 5-10 years behind the rest of the world when it comes to cake trends), but we also watched plenty of demonstrations (some were pretty meh, but some were useful) and ended up getting majorly inspired by the competition cakes. It felt pretty legit to get schmoozed by the vendors who wanted us to stock their products, especially since Norway is such an up and coming market in the cake world and a lot of brands want to expand into it. I felt like such a business owner!

Me the entire 3 days we were there. I had to exercise some serious restraint. Sooooo many cake toys!
^^All made out of sugar!^^
This was one of the coolest cakes in the show! Made by Queen of Hearts Couture Cakes, 8 feet tall, 100% decorated with buttercream. Check out the details of the piping below! 
^^Made out of sprinkles. No joke.^^
The details! The baker in me still geeking out.
Peony demonstration. Time to step up my sugar flower game!
The lovely Sharon Wee signing some books for us for our shop.
I wasn’t very good at taking photos of the progress of my growing baby bump, but here’s one at about 25 weeks that I took for Chris so he could see his baby growing while we were apart. And yes… that was a kissy-face elevator selfie. Don’t judge me.
Buzzfeed famous Katniss Everdeen Mockingjay cake.

 

People are seriously so talented.



Overall, the trip was inspiring and encouraging and made Katrine and I both feel like we might actually be able to pull this off. Thanks Michelle and Sharon and Cake International!

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One Response
  1. Jon says:

    Chelsea we are just so proud of you, your courage and spunk, and your committment to this blog! This whole post just makes me smile.

    Also reminded me of my first year in my solo law practice (“…desperately needed further help…”). That DIDN’T make me smile.

    All we can say is “Go woman, Go!” Lotsa love from your O-dad and O-mom.

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